On Thursday March 16, 2017 at 1 PM CST, the Construction Marketing Association (CMA) will offer a free webcast – Blogging Best Practices – with a focus on the A/E/C industry (architectural, engineering, and construction).
“Content marketing is the hottest topic in marketing, and blogging can be the engine behind content marketing, states CMA Chairman Neil M. Brown. “The webcast will demonstrate how content and blogging builds search authority and thought leadership, drives sales leads, and social media engagement.”
CMA Chairman Neil Brown will act as moderator and will discuss blog design optimization, blog content planning, a blogging best practices checklist and results measurement. Brown will be joined by panelists Kevin Enke, Bosch Power Tools Marketing Director, and Gabe Santi, Granger Construction Marketing Director, who will each share their own examples of blogging. Click here for details.